Ambient belonging: how stereotypical cues impact gender participation in computer science.

@article{Cheryan2009AmbientBH,
  title={Ambient belonging: how stereotypical cues impact gender participation in computer science.},
  author={Sapna Cheryan and Victoria C. Plaut and Paul G. Davies and Claude M. Steele},
  journal={Journal of personality and social psychology},
  year={2009},
  volume={97 6},
  pages={1045-60}
}
People can make decisions to join a group based solely on exposure to that group's physical environment. Four studies demonstrate that the gender difference in interest in computer science is influenced by exposure to environments associated with computer scientists. In Study 1, simply changing the objects in a computer science classroom from those considered stereotypical of computer science (e.g., Star Trek poster, video games) to objects not considered stereotypical of computer science (e.g… CONTINUE READING
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References

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