Amazon's Mechanical Turk

  title={Amazon's Mechanical Turk},
  author={Michael D. Buhrmester and Tracy Nai Kwang and Samuel D. Gosling},
  journal={Perspectives on Psychological Science},
  pages={3 - 5}
Amazon’s Mechanical Turk (MTurk) is a relatively new website that contains the major elements required to conduct research: an integrated participant compensation system; a large participant pool; and a streamlined process of study design, participant recruitment, and data collection. In this article, we describe and evaluate the potential contributions of MTurk to psychology and other social sciences. Findings indicate that (a) MTurk participants are slightly more demographically diverse than… 

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