Always on My Mind: Exploring How Frequent, Recent, and Vivid Television Portrayals Are Used in the Formation of Social Reality Judgments

@article{Riddle2010AlwaysOM,
  title={Always on My Mind: Exploring How Frequent, Recent, and Vivid Television Portrayals Are Used in the Formation of Social Reality Judgments},
  author={K. Riddle},
  journal={Media Psychology},
  year={2010},
  volume={13},
  pages={155 - 179}
}
  • K. Riddle
  • Published 2010
  • Psychology
  • Media Psychology
  • Prior research has found consistent support for the heuristic processing model of cultivation effects, which argues that cultivation effects can be explained by the availability heuristic. The present study represents an experimental test of the heuristic processing model and tests the impact of frequency, recency, and vividness on construct accessibility and social reality beliefs. 213 students participated in a 2 × 2 × 2 prolonged exposure experimental design varying the frequency of exposure… CONTINUE READING
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