Altruism and Indirect Reciprocity: The Interaction of Person and Situation in Prosocial Behavior:

@inproceedings{Simpson2008AltruismAI,
  title={Altruism and Indirect Reciprocity: The Interaction of Person and Situation in Prosocial Behavior:},
  author={Brent Simpson and Robb Willer},
  year={2008}
}
A persistent puzzle in the social and biological sciences is the existence of prosocial behavior, actions that benefit others, often at a cost to oneself. Recent theoretical models and empirical studies of indirect reciprocity show that actors behave prosocially in order to develop an altruistic reputation and receive future benefits from third parties. Accordingly, individuals should stop investing in reputations via prosocial behavior when a future benefit (via indirect reciprocity) is… CONTINUE READING

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