Alternate methods of framing information about medication side effects: incremental risk versus total risk of occurrence.


Communications of treatment risk, such as medication package inserts, commonly report total rates of adverse reactions (e.g., 4% get heartburn with placebo, 9% with medication). This approach, however, requires mental arithmetic to distinguish the incremental risk caused by medication (here, 5%) from the total post-treatment risk. In two Internet… (More)
DOI: 10.1080/10810730701854011


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