All the News That’s Fit to Click: The Economics of Clickbait Media

  title={All the News That’s Fit to Click: The Economics of Clickbait Media},
  author={Kevin Munger},
  journal={Political Communication},
  pages={376 - 397}
  • Kevin Munger
  • Published 3 May 2020
  • Economics
  • Political Communication
The news media industry has changed as the internet and social media have matured and become integral to modern life. I describe these changes through a theoretical analysis of the economic structure of the industry and explore the implications for scholars of online media and politics. The crux of my argument is that social media simultaneously serves as a distribution platform and reputation builder, as social recommendations take the place of expensive investments in high-quality journalism… 
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