All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects.

@article{Levin1998AllFA,
  title={All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects.},
  author={Levin and Schneider and Gaeth},
  journal={Organizational behavior and human decision processes},
  year={1998},
  volume={76 2},
  pages={
          149-188
        }
}
Accentuate the positive or accentuate the negative? The literature has been mixed as to how the alternative framing of information in positive or negative terms affects judgments and decisions. We argue that this is because different studies have employed different operational definitions of framing and thus have tapped different underlying processes. We develop a typology to distinguish between three different kinds of valence framing effects. First we discuss the standard risky choice framing… CONTINUE READING

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