Alibaba’s IT platform and electronic commerce synergy in driving “Singles’ Day”

  title={Alibaba’s IT platform and electronic commerce synergy in driving “Singles’ Day”},
  author={J. Wu and Q. Li and K. Wei},
  journal={Journal of Organizational Computing and Electronic Commerce},
  pages={193 - 202}
  • J. Wu, Q. Li, K. Wei
  • Published 2016
  • Computer Science
  • Journal of Organizational Computing and Electronic Commerce
  • Abstract Global electronic commerce (ecommerce) development is growing exponentially, especially in the business-to-consumer (B2C) field. Consumers in the Asia-Pacific region have spent more on ecommerce purchases in 2014 than consumers in North America, making them the largest regional ecommerce market in the world. Singles’ Day on November 11 (also known as Double 11 Day or Chinese National Ecommerce Day) is the most successful online shopping day in China. What drives the success of Singles… CONTINUE READING

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