Alibaba’s IT platform and electronic commerce synergy in driving “Singles’ Day”

  title={Alibaba’s IT platform and electronic commerce synergy in driving “Singles’ Day”},
  author={Jen-Her Wu and Qi Li and Kwok Kee Wei},
  journal={Journal of Organizational Computing and Electronic Commerce},
  pages={193 - 202}
  • Jen-Her Wu, Qi Li, K. Wei
  • Published 31 May 2016
  • Business
  • Journal of Organizational Computing and Electronic Commerce
Abstract Global electronic commerce (ecommerce) development is growing exponentially, especially in the business-to-consumer (B2C) field. Consumers in the Asia-Pacific region have spent more on ecommerce purchases in 2014 than consumers in North America, making them the largest regional ecommerce market in the world. Singles’ Day on November 11 (also known as Double 11 Day or Chinese National Ecommerce Day) is the most successful online shopping day in China. What drives the success of Singles… 
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