Alcohol marketing research: the need for a new agenda.


AIMS This paper aims to contribute to a rethink of marketing research priorities to address policy makers' evidence needs in relation to alcohol marketing. METHOD Discussion paper reviewing evidence gaps identified during an appraisal of policy options to restrict alcohol marketing. FINDINGS Evidence requirements can be categorized as follows: (i) the… (More)
DOI: 10.1111/j.1360-0443.2010.03160.x


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