Alcohol marketing: grooming the next generation

  title={Alcohol marketing: grooming the next generation},
  author={Gerard Hastings and Nick Sheron},
  journal={BMJ : British Medical Journal},
Children are more exposed than adults and need much stronger protection 

Effect of policy, economics, and the changing alcohol marketplace on alcohol related deaths in England and Wales

The economic downturn and rises in alcohol taxation seem to have stemmed the persistent rise in alcohol related deaths in England and Wales, but Nick Sheron and Ian Gilmore caution that changes to

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Differential segmentation responses to an alcohol social marketing program.

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Assessment of young people’s exposure to alcohol marketing in audiovisual and online media.

An assessment of young people’s exposure to alcohol marketing through television and online media in Europe and the use of age gates to restrict content to those over the legal drinking age is carried out.

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