Alcohol industry and non-alcohol industry sponsorship of sportspeople and drinking.


AIMS To examine the relationship between direct alcohol and non-alcohol sponsorship and drinking in Australian sportspeople. METHODS Australian sportspeople (N = 652; 51% female) completed questionnaires on alcohol and non-alcohol industry sponsorship (from bars, cafes etc.), drinking behaviour (Alcohol Use Disorders Identification Test (AUDIT)) and known confounders. RESULTS 31% reported sponsorship (29.8% alcohol industry; 3.7% both alcohol and non-alcohol industry and 1.5% non-alcohol industry only) Multivariate regression showed that receipt of alcohol industry sponsorship was predictive of higher AUDIT scores (β(adj) = 1.67, 95% confidence interval (CI): 0.56-2.78), but non-alcohol industry sponsorship and combinations of both were not (β(adj) = 0.18, 95% CI: -2.61 to 2.68; and β(adj) = 2.58, 95% CI: -0.60 to 5.76, respectively). CONCLUSION Governments should consider alternatives to alcohol industry sponsorship of sport. Hypothecated taxes on tobacco have been used successfully for replacing tobacco sponsorship of sport in some countries, and may show equal utility for the alcohol industry's funding of sport.

DOI: 10.1093/alcalc/agq095
Citations per Year

Citation Velocity: 6

Averaging 6 citations per year over the last 3 years.

Learn more about how we calculate this metric in our FAQ.

Cite this paper

@article{OBrien2011AlcoholIA, title={Alcohol industry and non-alcohol industry sponsorship of sportspeople and drinking.}, author={Kerry O'Brien and Peter G Miller and Gregory S. Kolt and Matthew P. Martens and Andrew Webber}, journal={Alcohol and alcoholism}, year={2011}, volume={46 2}, pages={210-3} }