Alcohol in the mass media and drinking by adolescents: a longitudinal study.

  title={Alcohol in the mass media and drinking by adolescents: a longitudinal study.},
  author={Gerald P. Connolly and Sally Casswell and Jian Feng Zhang and Phil A. Silva},
  volume={89 10},
Data from a longitudinal study carried out in Dunedin, New Zealand, were used to investigate associations between alcohol consumption at age 18 years and alcohol-related mass media communications recalled at ages 13 and 15 years. The respondents' recall of alcohol-related mass media material were categorized as: commercial alcohol advertising, alcohol moderation messages or the portrayal of alcohol in entertainment. An additional media variable was the number of hours spent watching television… CONTINUE READING
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