Alcohol advertising in magazines and adolescent readership.

  title={Alcohol advertising in magazines and adolescent readership.},
  author={Craig Franklin Garfield and Paul J. Chung and Paul J. Rathouz},
  volume={289 18},
CONTEXT Adolescent drinking is a major public health concern. The federal government does not restrict alcohol advertising to adolescents, but relies on the alcohol industry for self-regulation. OBJECTIVES To investigate recent alcohol advertising in magazines and to determine whether advertising frequency is associated with adolescent readership. DESIGN, SETTING, AND SUBJECTS All alcohol advertisements were counted that appeared from 1997-2001 in 35 of 48 major US magazines, which tracked… CONTINUE READING