Alcohol advertising and youth: a measured approach.

  title={Alcohol advertising and youth: a measured approach.},
  author={David H. Jernigan and Joshua Ostroff and Craig Ross},
  journal={Journal of public health policy},
  volume={26 3},
Where alcohol industry self-regulation is the primary protection against youth exposure to alcohol advertising, independent, systematic monitoring of youth exposure can promote public awareness of and greater accountability in the industry's practices. Using commercially available databases, the Center on Alcohol Marketing and Youth has combined occurrence and audience data to calculate youth (aged 12-20 years) and adult (above the United States legal drinking age of 21 years) exposure to… CONTINUE READING

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