Aladdin Almighty: Middle Eastern Magic in the Service of Western Consumer Culture

  title={Aladdin Almighty: Middle Eastern Magic in the Service of Western Consumer Culture},
  author={Ulrich Marzolph},
  journal={Journal of American Folklore},
  pages={275 - 290}
  • Ulrich Marzolph
  • Published 1 July 2019
  • Linguistics
  • Journal of American Folklore
Abstract:The tale of "Aladdin and the Wonderful Lamp" is internationally the most popular fairy tale of Middle Eastern origin. Dominated today by the overwhelming impact of the Disney animated feature film (1992) and its theatrical adaptations, the tale's appropriation by the Western audience dates back some three centuries. In Western consumer culture, the complex tale has boiled down to the promise of magic solutions to all kinds of daily challenges, epitomized in the icon of the wish… 

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