Airline services marketing by domestic and foreign firms : differences from the customers ’ viewpoint

@inproceedings{Aksoy2015AirlineSM,
  title={Airline services marketing by domestic and foreign firms : differences from the customers ’ viewpoint},
  author={S Yilmaz Aksoy and Eda Atilgan and Serkan Akinci},
  year={2015}
}
Based on a survey of 1014 passengers of five European airlines, this paper reveals differences between passengers on the Turkish domestic airline and those on four foreign airlines on the same flight destinations with respect to demographic profiles, behavioral characteristics, understanding of airline service dimensions, and satisfaction levels. Differences between the two passenger groups are highlighted in terms of age, sex, education, occupation, sector affiliation, location of domicile… CONTINUE READING

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