AiAds: Automated and Intelligent Advertising System for Sponsored Search

  title={AiAds: Automated and Intelligent Advertising System for Sponsored Search},
  author={Xiao Yang and Daren Sun and Ruiwei Zhu and Tao Deng and Zhi Guo and Zongyao Ding and Shouke Qin and Yanfeng Zhu},
  journal={Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery \& Data Mining},
  • Xiao Yang, Daren Sun, Yanfeng Zhu
  • Published 25 July 2019
  • Computer Science
  • Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining
Sponsored search has more than 20 years of history, and it has been proven to be a successful business model for online advertising. Based on the pay-per-click pricing model and the keyword targeting technology, the sponsored system runs online auctions to determine the allocations and prices of search advertisements. In the traditional setting, advertisers should manually create lots of ad creatives and bid on some relevant keywords to target their audience. Due to the huge amount of search… 

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