Agile-Stage-Gate: New idea-to-launch method for manufactured new products is faster, more responsive

@article{Cooper2016AgileStageGateNI,
  title={Agile-Stage-Gate: New idea-to-launch method for manufactured new products is faster, more responsive},
  author={R. Cooper and A. F. Sommer},
  journal={Industrial Marketing Management},
  year={2016},
  volume={59},
  pages={167-180}
}
Abstract New evidence reveals that Agile methods, until now used primarily for IT developments, can be integrated with traditional gating approaches to yield significant potential benefits for manufacturers of B2B physical products. Indeed, this new Agile-Stage-Gate hybrid approach represents a significant change to our thinking about how new-product development should be done since the introduction of today's popular gating systems thirty years ago! The article shows how Agile emerged in the… Expand
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