Agent-based simulation applications in marketing research: an integrated review

@article{Negahban2014AgentbasedSA,
  title={Agent-based simulation applications in marketing research: an integrated review},
  author={Ashkan Negahban and L. Yilmaz},
  journal={Journal of Simulation},
  year={2014},
  volume={8},
  pages={129-142}
}
  • Ashkan Negahban, L. Yilmaz
  • Published 2014
  • Computer Science
  • Journal of Simulation
  • Agent-based simulation has been used to study a wide variety of complex and social systems. [...] Key Method Furthermore, network analysis and text-mining methods are employed as two novel approaches to establish the current state of the literature and reveal literature trends, gaps, and strengths. Various emergent phenomena and important findings from the application of agent-based simulation in different areas within marketing are also discussed. Finally, the results of the literature analysis are used to…Expand Abstract
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