Agent-based simulation applications in marketing research: an integrated review

  title={Agent-based simulation applications in marketing research: an integrated review},
  author={Ashkan Negahban and L. Yilmaz},
  journal={Journal of Simulation},
  • Ashkan Negahban, L. Yilmaz
  • Published 2014
  • Computer Science
  • Journal of Simulation
  • Agent-based simulation has been used to study a wide variety of complex and social systems. [...] Key Method Furthermore, network analysis and text-mining methods are employed as two novel approaches to establish the current state of the literature and reveal literature trends, gaps, and strengths. Various emergent phenomena and important findings from the application of agent-based simulation in different areas within marketing are also discussed. Finally, the results of the literature analysis are used to…Expand Abstract
    55 Citations
    Agent-based simulation in management and organizational studies: a survey
    • 15
    • Highly Influenced
    • PDF
    Managing production level in new product diffusion: an agent-based simulation approach
    • 26
    A Systematic Literature Review in Multi-Agent Systems: Patterns and Trends
    • 1
    Tendencies in Multi-Agent Systems: A Systematic Literature Review
    A hybrid simulation framework for the newsvendor problem with advertising and viral marketing
    • Ashkan Negahban
    • Computer Science
    • 2013 Winter Simulations Conference (WSC)
    • 2013
    • 9
    • PDF
    Agent Based Modelling and Simulation tools: A review of the state-of-art software
    • 183
    • PDF
    A meta-algorithm for validating agent-based simulation models to support decision making
    • 1
    • PDF


    Agent-Based Modeling in Marketing: Guidelines for Rigor
    • 327
    • PDF
    Agent-based simulation of innovation diffusion: a review
    • 313
    • PDF
    Agent-based simulation of consumer purchase decision-making and the decoy effect
    • 168
    Agent-based Models of Innovation and Technological Change
    • 163
    Empirical based agent-based modeling Empirically Based , Agent-based models
    • 29
    • PDF
    Tutorial on agent-based modelling and simulation
    • C. Macal, M. North
    • Computer Science
    • Proceedings of the Winter Simulation Conference, 2005.
    • 2005
    • 1,344
    • PDF
    Agent-based modeling: Methods and techniques for simulating human systems
    • E. Bonabeau
    • Medicine, Computer Science
    • Proceedings of the National Academy of Sciences of the United States of America
    • 2002
    • 3,165
    • PDF
    How to build and use agent-based models in social science
    • 506
    • PDF
    A Survey of Agent-Based Modeling Practices (January 1998 to July 2008)
    • 276
    • PDF