Agent-based simulation applications in marketing research: an integrated review

@article{Negahban2014AgentbasedSA,
  title={Agent-based simulation applications in marketing research: an integrated review},
  author={Ashkan Negahban and Levent Yilmaz},
  journal={Journal of Simulation},
  year={2014},
  volume={8},
  pages={129-142}
}
Agent-based simulation has been used to study a wide variety of complex and social systems. This paper presents the results of a comprehensive and multi-dimensional analysis of the application of agent-based modelling and simulation in marketing. Papers are evaluated with respect to types of interaction and communication channels, individual cognitive decision-making styles, social system structures, application area, goals of the simulation study, and other model properties. Furthermore… CONTINUE READING

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