Agent-Driven Online Business in Virtual Communities

  title={Agent-Driven Online Business in Virtual Communities},
  author={Arndt Kraft and Stefan Pitsch and Michael Vetter},
As Virtual Communities and electronic commerce are merging into each other, following the users wants and companies needs, at the same time electronic commerce starting to support the whole buying process with agent technology adding efficiency and flexibility. We will discuss the integration of a multi agent market framework (CASBA) in a virtual community… CONTINUE READING