Agent-Based Simulation New Product Development Processes

  title={Agent-Based Simulation New Product Development Processes},
  author={Chuanli Yin and Ashley McKay},
New Product Development Processes (NPDP) involve a series of functional teams who work in a complex information communication network. Agent-Based Simulation (ABS) comprises a set of autonomous agents that act and interact complying with simulation specifications within a simulation world. This paper analyzes key features of both new product development processes and agent-based simulation. A simulation mapping is introduced to highlight mirror relationships between key elements of new product… CONTINUE READING

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