Age, gender and national factors in fashion consumption

@article{Rocha2005AgeGA,
  title={Age, gender and national factors in fashion consumption},
  author={M. Rocha and Lynne B. Hammond and D. R. Hawkins},
  journal={Journal of Fashion Marketing and Management},
  year={2005},
  volume={9},
  pages={380-390}
}
Purpose – The research aimed to reveal real behavioural preferences in fashion and clothing consumption, and analyses the similarities and differences between British, Brazilian and Chinese consumers. This approach was selected to consider the distinctions between a mature market, and emerging western and eastern markets.Design/methodology/approach – The investigation was based around a research methodology using quantitative analysis with appropriate statistical techniques on three random… Expand
An extended theoretical model of fashion clothing involvement
Purchase of clothing and its linkage to family communication and lifestyles among young adults
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