Affective habituation: subliminal exposure to extreme stimuli decreases their extremity.

@article{Dijksterhuis2002AffectiveHS,
  title={Affective habituation: subliminal exposure to extreme stimuli decreases their extremity.},
  author={A P Dijksterhuis and Pamela K Smith},
  journal={Emotion},
  year={2002},
  volume={2 3},
  pages={203-14}
}
Following a functional perspective on evaluation, the authors hypothesized that subliminal exposure to extreme stimuli (e.g., extremely negative or positive words) would lead these stimuli to be perceived as less extreme. This process--affective habituation--was tested in 4 experiments. In Experiment 1, participants were subliminally exposed to extremely positive and extremely negative words. In a subsequent explicit-judgment task, these words were rated as less extreme than extreme words that… CONTINUE READING