Affective forecasting and self-control : Why anticipating pride wins over anticipating shame in a self-regulation context

@inproceedings{Patrick2009AffectiveFA,
  title={Affective forecasting and self-control : Why anticipating pride wins over anticipating shame in a self-regulation context},
  author={Vanessa M. Patrick and HaeEun Helen Chun and Deborah J. Macinnis},
  year={2009}
}
We demonstrate that anticipating pride from resisting temptation facilitates self-control due to an enhanced focus on the self while anticipating shame from giving in to temptation results in self-control failure due to a focus on the tempting stimulus. In two studies we demonstrate the effects of anticipating pride (vs. shame) on self-control thoughts and behavior over time (Studies 1 and 2) and illustrate the process mechanism of self vs. stimulus focus underlying the differential influence… CONTINUE READING
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