Affective consequences of mere ownership: The name letter effect in twelve European languages

@article{Nuttin1987AffectiveCO,
  title={Affective consequences of mere ownership: The name letter effect in twelve European languages},
  author={Jozef M. Nuttin},
  journal={European Journal of Social Psychology},
  year={1987},
  volume={17},
  pages={381-402}
}
  • J. M. Nuttin
  • Published 1 October 1987
  • Psychology
  • European Journal of Social Psychology
The hypothesis is tested that mere ownership of an object is a sufficient condition to enhance its likelihood to become one of the most attractive items of the entire set of similar objects. Evidence is presented that isolated visual letter stimuli belonging to one's own name are more often ranked among the six most preferred letters of the entire alphabet than identical not-own name letters. Across 12 different European languages, an (own) name letter effect was found for (initial and/or not… 
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Individuals like their name letters more than non–name letters. This effect has been termed the Name Letter Effect (NLE) and is widely exploited to measure implicit (i.e. automatic, unconscious)…
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