Affective Consumer Requirements: A Case Study of Moisturizer Packaging


Tools for eliciting and managing product requirements are now well-established in some fields of engineering. These tools primarily focus on linking objective, functional customer requirements to the product’s properties. Whilst there have been advances in identifying human factors requirements, the elicitation of the customers’ subjective requirements of a… (More)
DOI: 10.1177/1063293X06068358

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