Affect in Web Interfaces: A Study of the Impacts of Web Page Visual Complexity and Order

  title={Affect in Web Interfaces: A Study of the Impacts of Web Page Visual Complexity and Order},
  author={Liqiong Deng and Marshall Scott Poole},
  journal={MIS Q.},
This research concentrates on visual complexity and order as central factors in the design of webpages that enhance users' positive emotional reactions and facilitate desirable psychological states and behaviors. [] Key Method A laboratory experiment was conducted to test the model and its associated hypotheses. The results of the study suggested that a web user's initial emotional responses (i.e., pleasantness and arousal), evoked by the visual complexity and order design features of a webpage when first…
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