Affect Monitoring and the Primacy of Feelings in Judgment

@inproceedings{Pham2001AffectMA,
  title={Affect Monitoring and the Primacy of Feelings in Judgment},
  author={Michel Tuan Pham and Joel Lustig Jerry Richardson Barbara Tytell Glenn Simon Cohen and JOHN W. PRACEJUS and Gail D. Hughes},
  year={2001}
}
Multidisciplinary evidence suggests that people often make evaluative judgments by monitoring their feelings toward the target. This article examines, in the context of moderately complex and consciously accessible stimuli, the judgmental properties of consciously monitored feelings. Results from four studies show that, compared to cold, reason-based assessments of the target, the conscious monitoring of feelings provides judgmental responses that are (a) potentially faster, (b) more stable and… CONTINUE READING

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