Affect, culture, and morality, or is it wrong to eat your dog?

  title={Affect, culture, and morality, or is it wrong to eat your dog?},
  author={Jonathan Haidt and S{\'i}lvia Helena Koller and Maria Dias},
  journal={Journal of personality and social psychology},
  volume={65 4},
Are disgusting or disrespectful actions judged to be moral violations, even when they are harmless? Stories about victimless yet offensive actions (such as cleaning one's toilet with a flag) were presented to Brazilian and U.S. adults and children of high and low socioeconomic status (N = 360). Results show that college students at elite universities judged these stories to be matters of social convention or of personal preference. Most other Ss, especially in Brazil, took a moralizing stance… 

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