Aesthetics and Apparent Usability: Empirically Assessing Cultural and Methodological Issues

@inproceedings{Tractinsky1997AestheticsAA,
  title={Aesthetics and Apparent Usability: Empirically Assessing Cultural and Methodological Issues},
  author={Noam Tractinsky},
  booktitle={CHI},
  year={1997}
}
Three experiments were conducted to validate and replicate. in a different cultural setting. the results of a study by Kurosu and Kashimura [12] concerning the relationships between users’ perceptions of interface aesthetics and usability. The results support the basic tindings by Kurosu and Kashimura. Very high correlations were found between perceived aesthetics of the interface and a priori perceived ease of use of the system. Differences of magnitude between correlations obtained in Japan… CONTINUE READING
Highly Influential
This paper has highly influenced 20 other papers. REVIEW HIGHLY INFLUENTIAL CITATIONS