Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action

  title={Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action},
  author={Jonathan A. Obar and Paul Zube and Cliff Lampe},
  journal={Political Methods: Computational eJournal},
Can social media promote civic engagement and collective action? Advocacy organizations think so. Obar, Zube, and Lampe surveyed 169 individuals from 53 advocacy groups of diverse interests and sizes and identified a revealing trend. All groups admitted that they use social media technologies to communicate with citizens almost every day. Respondents also believe that social media enable them to accomplish their advocacy and organizational goals across a range of specified activities. The… 

Tools Beyond Control: Social Media and the Work of Advocacy Organizations

Advocacy organizations rely on social media services, such as Facebook and Twitter, to engage their supporters. These services increasingly influence how citizens and advocacy organizations engage

Advocacy Communication and Social Identity: An Exploration of Social Media Outreach

Concepts of social identity are applied to examine how LGBTQ youth understand advocacy campaigns, how they perceive LGBTQ as a social category presented in campaigns, and what values they assign to LGBTQ group membership.

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Social media have become ubiquitous and are seen as beneficial to society. Although the use of social media for educational purposes has been the subject of recent research, not much is known about

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Social media have increasingly been recognized as an important and effective tool for advocacy. A growing body of research examines the use of social media in grassroots and social movements as well

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How are nonprofit organizations utilizing social media to engage in advocacy work?   We address this question by investigating the social media use of 188 501(c)(3) advocacy organizations.   After

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With population aging, interest groups demand that governments act to prevent a perceived financial crisis. Senior citizens remain frustrated in their efforts to influence the response of



Are Social Work Advocacy Groups Using Web 2.0 Effectively?

This article describes social work advocacy efforts, states what Web 2.0 technology has to offer social work advocacy, and presents original research on the current levels of Web 2.0 use on social

1 Advocacy organizations and collective action : an introduction

The volume outlines a new agenda for the study of advocacy organizations, which are often known as non-governmental organizations (NGOs) and social movement organizations. Instead of viewing advocacy

Communicating Global Activism

Many observers doubt the capacity of digital media to change the political game. The rise of a transnational activism that is aimed beyond states and directly at corporations, trade and development

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The rise in ‘push-button activism’ increases the opportunities for everyday engagement with the state by social movement participants, however, it also changes the notion of participation as marches and demonstrations give way to electronic petitions and Facebook fan pages.

Advocacy Groups

  • R. Hudon
  • Political Science
    Canadian Journal of Political Science
  • 2005
Advocacy Groups, Lisa Young and Joanna Everitt, Vancouver: University of British Columbia Press, 2004, pp. xii, 174. Advocacy Groups is one title in the Canadian Democratic Audit series. Addressing

Activists Online and Offline: The Internet as an Information Channel for Protest Demonstrations

Using individual-level data of protest participants in nine different protest demonstrations in Belgium, this article compares activists using the Internet and activists not using the Internet as an

Technology Uses in Campus Activism From 2000 to 2008: Implications for Civic Learning

This qualitative study examines use of information and communication technologies (ICTs) such as computers, cell phones, text messaging, and social networking sites, for campus activism. Participants

It's Complicated: Facebook Users' Political Participation in the 2008 Election

Results from a survey of undergraduate students at a large public university in the Midwestern United States conducted in the month prior to the election found that students tend to engage in lightweight political participation both on Facebook and in other venues, and two OLS regressions found that political activity on Facebook is a significant predictor of other forms of political participation.

The 2008 Presidential Campaign: Political Cynicism in the Age of Facebook, MySpace, and YouTube

Considerable research over the years has been devoted to ascertaining the impact of media use on political cynicism. The impact of the Internet has been difficult to assess because it is not a single