Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action

  title={Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action},
  author={Jonathan A. Obar and Paul Zube and Cliff Lampe},
  journal={Political Methods: Computational eJournal},
Can social media promote civic engagement and collective action? Advocacy organizations think so. Obar, Zube, and Lampe surveyed 169 individuals from 53 advocacy groups of diverse interests and sizes and identified a revealing trend. All groups admitted that they use social media technologies to communicate with citizens almost every day. Respondents also believe that social media enable them to accomplish their advocacy and organizational goals across a range of specified activities. The… 
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