Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action

  title={Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action},
  author={Jonathan A. Obar and Paul Zube and Cliff Lampe},
  journal={Political Methods: Computational eJournal},
In light of a thriving interest in social media’s ability to enhance various forms of political and organizational communication, a survey of 169 representatives from 53 national advocacy/activist groups operating in the United States was conducted to assess the extent to which these groups perceive and use social media as tools for facilitating civic engagement and collective action. Quantitative results reveal that all groups are using a variety of social media technologies to communicate… 
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