Advocacy, brainwashing theories, and new religious movements

@article{Introvigne2014AdvocacyBT,
  title={Advocacy, brainwashing theories, and new religious movements},
  author={Massimo Introvigne},
  journal={Religion},
  year={2014},
  volume={44},
  pages={303 - 319}
}
Advocacy by scholars in the field of new religious movements emerged during the ‘cult wars,’ which in the U.S. had their peak between 1970 and 1990 and continued in Europe and Japan in subsequent decades. Advocacy focused on the question of whether the ‘cults’ used a persuasion technique known as brainwashing. The idea of brainwashing was born during the Cold War, and originally applied to Communist techniques of indoctrination, but was lately first extended to religion and subsequently used as… 
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