Advertising to Hispanics : What the Ads Say

  • Maria Gracia Inglessis Holly McGavock Felipe Korzenny
  • Published 2007

Abstract

* We also want to thank Elaine Geissinger for her dedication to and collaboration in this project. Our curiosity about the growth and sophistication of the Hispanic marketing industry led us to investigate how agencies are constructing their messages in advertising. We collected 369 TV commercials available in the web pages of AHAA member Hispanic… (More)

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