Advertising strategies to increase public knowledge of the warning signs of stroke.

@article{Silver2003AdvertisingST,
  title={Advertising strategies to increase public knowledge of the warning signs of stroke.},
  author={Frank L. Silver and Frank Rubini and Diane Black and Corinne S. Hodgson},
  journal={Stroke},
  year={2003},
  volume={34 8},
  pages={1965-8}
}
BACKGROUND AND PURPOSE Public awareness of the warning signs of stroke is important. As part of an educational campaign using mass media, the Heart and Stroke Foundation of Ontario conducted public opinion polling in 4 communities to track the level of awareness of the warning signs of stroke and to determine the impact of different media strategies. METHODS Telephone surveys were conducted among members of the general public in 1 control and 3 test communities before and after mass media… CONTINUE READING

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