Advertising sexual health services that provide sexually transmissible infection screening for rural young people - what works and what doesn't.

@article{Gamage2011AdvertisingSH,
  title={Advertising sexual health services that provide sexually transmissible infection screening for rural young people - what works and what doesn't.},
  author={Deepa G Gamage and Candice A Fuller and Rosey A Cummings and Jane Elizabeth Tomnay and Mark Chung and Marcus Y. Chen and Cameryn C. Garrett and Jane S Hocking and Catriona Susan Bradshaw and Christopher K Fairley},
  journal={Sexual health},
  year={2011},
  volume={8 3},
  pages={407-11}
}
BACKGROUND 'TESTme' is a sexually transmissible infection (STI) screening service for Victorian young people living in rural areas. We evaluated the effectiveness of advertising for this service over an 11-month pilot period. METHODS The advertising that was used included websites, a Facebook page, posters, flyers, business cards, wrist bands and professional development sessions for health nurses that occurred throughout the pilot period. We also used once-off methods including… CONTINUE READING