Advertising on Facebook

@inproceedings{Curran2011AdvertisingOF,
  title={Advertising on Facebook},
  author={Kevin Curran and Sarah Graham and Christopher Temple},
  year={2011}
}
Approaches to advertising have changed dramatically over the past 50 years, from Newspapers to Mass media via Radio and Cinema, from Television sets to internet and e-mail. Now the next target is in sightSocial Networking. With advances in technology consumers are now in control of the media message they want to become exposed to. They have the option of watching TV programmes without having to view advertisements, they can listen to radio without having to hear the advertisements, they can… CONTINUE READING

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