Advertising on Facebook

  title={Advertising on Facebook},
  author={Kevin Curran and Sarah Graham and Christopher Temple},
Approaches to advertising have changed dramatically over the past 50 years, from Newspapers to Mass media via Radio and Cinema, from Television sets to internet and e-mail. Now the next target is in sightSocial Networking. With advances in technology consumers are now in control of the media message they want to become exposed to. They have the option of watching TV programmes without having to view advertisements, they can listen to radio without having to hear the advertisements, they can… CONTINUE READING


Publications citing this paper.


Publications referenced by this paper.

Latest Statistics on Facebook Ads For Digital Marketing Campaigns, QudosDigital, February 2011 digital-marketing.php

  • S. Smith
  • 2011
1 Excerpt

Eyes on Facebook for business growth, Facebook for business success, October

  • V. Khoo
  • 2010
1 Excerpt

Facebook Marketing for Dummies

  • P. Dunay, R. Krueger
  • For Dummies Publishing,
  • 2009
2 Excerpts

Facebook’s Users Ask Who Owns Information

  • B. Stelter
  • New York Times, February
  • 2009
1 Excerpt

Marketing Week - Innovation the ticket to multiplatform level

  • S. Hemsley
  • Marketing Week,
  • 2009
2 Excerpts

What is the average click through rate for online banner ads? the meaning of the web blog

  • S. Ed
  • 2009
2 Excerpts

The look of Web 2.0: Does the new wave of design for social media sites denote a shift in the way we communicate? Or is it just the ‘new black’

  • R. Richmond
  • Eye Magazine,
  • 2007
1 Excerpt

Similar Papers

Loading similar papers…