Advertising morality: maintaining moral worth in a stigmatized profession

@article{Cohen2018AdvertisingMM,
  title={Advertising morality: maintaining moral worth in a stigmatized profession},
  author={A. Cohen and Shai M. Dromi},
  journal={Theory and Society},
  year={2018},
  volume={47},
  pages={175-206}
}
Although a great deal of literature has looked at how individuals respond to stigma, far less has been written about how professional groups address challenges to their self-perception as abiding by clear moral standards. In this paper, we ask how professional group members maintain a positive self-perception in the face of moral stigma. Drawing on pragmatic and cultural sociology, we claim that professional communities hold narratives that link various aspects of the work their members perform… Expand

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