Advertising morality: maintaining moral worth in a stigmatized profession

@article{Cohen2018AdvertisingMM,
  title={Advertising morality: maintaining moral worth in a stigmatized profession},
  author={Andrew C. Cohen and Shai M. Dromi},
  journal={Theory and Society},
  year={2018},
  volume={47},
  pages={175-206}
}
Although a great deal of literature has looked at how individuals respond to stigma, far less has been written about how professional groups address challenges to their self-perception as abiding by clear moral standards. In this paper, we ask how professional group members maintain a positive self-perception in the face of moral stigma. Drawing on pragmatic and cultural sociology, we claim that professional communities hold narratives that link various aspects of the work their members perform… 
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