Advertising morality: maintaining moral worth in a stigmatized profession

  title={Advertising morality: maintaining moral worth in a stigmatized profession},
  author={Andrew C. Cohen and Shai M. Dromi},
  journal={Theory and Society},
Although a great deal of literature has looked at how individuals respond to stigma, far less has been written about how professional groups address challenges to their self-perception as abiding by clear moral standards. In this paper, we ask how professional group members maintain a positive self-perception in the face of moral stigma. Drawing on pragmatic and cultural sociology, we claim that professional communities hold narratives that link various aspects of the work their members perform… 
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  • Sociology
    Nonprofit and Voluntary Sector Quarterly
  • 2021
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