Advertising morality: maintaining moral worth in a stigmatized profession
@article{Cohen2018AdvertisingMM, title={Advertising morality: maintaining moral worth in a stigmatized profession}, author={Andrew C. Cohen and Shai M. Dromi}, journal={Theory and Society}, year={2018}, volume={47}, pages={175-206} }
Although a great deal of literature has looked at how individuals respond to stigma, far less has been written about how professional groups address challenges to their self-perception as abiding by clear moral standards. In this paper, we ask how professional group members maintain a positive self-perception in the face of moral stigma. Drawing on pragmatic and cultural sociology, we claim that professional communities hold narratives that link various aspects of the work their members perform…
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