Advertising in Life Magazine and the Encouragement of Suburban Ideals

  title={Advertising in Life Magazine and the Encouragement of Suburban Ideals},
  author={Rebecca M. Centanni},
  journal={Advertising \& Society Review},
  pages={ - }

Living in a world with eyeballs: How women make meaning of body image in the college environment

Negative body image is pervasive among traditional, college-age women and takes a heavy toll on women‘s economic, personal, and political lives. Previous research has indicated that a large



Visions of Plenty: Refrigerators in America around 1950

Once the most essential and time-consuming of activities, the procurement offood had become by the mid-twentieth centuryfor many Americans a simple matter of opening the refrigerator. This essay

Inarticulate Longings: The Ladies' Home Journal, Gender and the Promise of Consumer Culture

Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising

Entrepreneur Brownie Wise: Selling Tupperware to America's Women in the 1950s

Wise intuitively understood the postwar social and economic context— restrictive gender roles, increased consumerism, and the suburbanization of America—as she developed Tupperware’s unique

Beyond the Feminine Mystique: A Reassessment of Postwar Mass Culture, 1946–1958

In 1963 Betty Friedan published The Feminine Mystique, an instant best seller. Friedan argued, often brilliantly, that American women, especially suburban women, suffered from deep discontent. In the

The Popular Front in the American Century: Life Magazine, Margaret Bourke-White, and Consumer Realism, 1936-1941

By early 1941, Henry Luce commanded a media empire with an unprecedented reach?and it had become clear to many that his success had finally gone to his head. His first maga zine, Time, founded along

The gender and consumer culture reader

Jennifer Scanlon, ed.New York and London: New York University Press, 2001; 397pp.Reviewed by Cynthia WrightToronto, Ontario In an excellent review essay in The Nation, American historian Lawrence