Advertising images as social indicators: depictions of blacks in LIFE magazine, 1936–2000

  title={Advertising images as social indicators: depictions of blacks in LIFE magazine, 1936–2000},
  author={John Grady},
  journal={Visual Studies},
  pages={211 - 239}
  • J. Grady
  • Published 1 December 2007
  • Sociology
  • Visual Studies
One of the most important prerequisites for building a more visual social science is demonstrating that visual data provide answers to research questions, which are not addressed satisfactorily by the use of more conventional, non‐visual, methods. In this article the author argues that a systematic analysis of the images in print advertisements not only accounts for patterns in contemporary American race relations as reliably as findings derived from national surveys like the General Social… 

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