Advertising images as social indicators: depictions of blacks in LIFE magazine, 1936–2000

@article{Grady2007AdvertisingIA,
  title={Advertising images as social indicators: depictions of blacks in LIFE magazine, 1936–2000},
  author={John Grady},
  journal={Visual Studies},
  year={2007},
  volume={22},
  pages={211 - 239}
}
  • J. Grady
  • Published 1 December 2007
  • Sociology
  • Visual Studies
One of the most important prerequisites for building a more visual social science is demonstrating that visual data provide answers to research questions, which are not addressed satisfactorily by the use of more conventional, non‐visual, methods. In this article the author argues that a systematic analysis of the images in print advertisements not only accounts for patterns in contemporary American race relations as reliably as findings derived from national surveys like the General Social… 

Viewer Responses to Character Race and Social Status in Advertising: Blacks See Color, Whites See Class

Research on minority appearances in advertising has suggested that racial minorities need to be not only more numerically represented but more appropriately portrayed in a variety of social class

Visual Sociology Reframed: An Analytical Synthesis and Discussion of Visual Methods in Social and Cultural Research

Visual research is still a rather dispersed and ill-defined domain within the social sciences. Despite a heightened interest in using visuals in research, efforts toward a more unified conceptual and

An integrated conceptual framework for visual social research

While visual methods in sociology and anthropology today may rejoice in a growing number of enthusiasts, along with a number of skeptics, most social scientists are completely unaware of their

The Map, the Other and the public visual image

This article explores the connection between Cartography and Otherness, and intersects map and visual studies with the question of racial/ethnic identity. With the aim of making arguments through

From self-control to self-improvement: evolving messages and persuasion techniques in weight loss advertising (1930–1990)

This study examines six decades (1930 to 1990) of weight loss advertising in the New York Times, using a combination of qualitative content analysis and textual analysis methods to understand how the

Grounded Visual Pattern Analysis: Photographs in Organizational Field Studies

Visual methodologies for researching organizational life have grown in popularity over the past decade, with conceptual and methodological foundations now well documented. However, analytical

Gendered Race in Mass Media: Invisibility of Asian Men and Black Women in Popular Magazines

According to gendered race theory, racial stereotypes can contain a gendered component whereby certain racial and ethnic groups are viewed as being more prototypically masculine or feminine. A number

The Color of Their Collar: Effects of Social Status Portrayal in Advertising on Self-Esteem

The social identity framework suggests that exposure to high-status ingroup or low-status outgroup portrayals enhances self-esteem through positive ingroup distinctiveness. In this study, the effects

The Art of Liberation

This article describes an under-reported success of the Black Panther Party for Self-Defense. Through a creative team led by the party’s Minister of Culture Emory Douglas, who was also the Black

Reframing Visual Social Science: Towards a More Visual Sociology and Anthropology

Part I. Remodelling Visual Social Science: 1. Prologue and outline: (re)framing visual social science? 2. An integrated framework for conducting and assessing visual social research Part II. The

References

SHOWING 1-10 OF 86 REFERENCES

Changes in Stereotypes: Blacks and Whites in Magazine Advertisements

Since the early 1960s, civil rights organizations have requested that advertisers include more black models in television and print advertising. By studying the portrayal of blacks in advertising it

RACE, GENDER, AND STATUS: A CONTENT ANALYSIS OF PRINT ADVERTISEMENTS IN FOUR POPULAR MAGAZINES

In this article, we consider the continuation of race gender stereotypes in advertising images by way of the product's suggestive messages, specifically, connotations of higher or lower social status

Are We Seeing Things?

The research on African Americans and television advertising is abundant with empirical evidence that attests that Blacks have come a long way as far as inclusion is concerned. Numerous studies cite

The Portrayal of Blacks in Magazine Advertisements: 1950–1982

This article compares the frequency and social characteristics of blacks and whites in advertisements in Time and Ladies' Home Journal during 1950 and 1980. The occupational level of blacks portrayed

The Effects of Actors' Race in Commercial Advertising: Review and Extension

Abstract Previous research examining the influence of actors' race on viewers' attitudes and purchase intentions indicates that, although white subjects do not react extremely negatively to black

The Frequency and Portrayal of Black Females in Fashion Advertisements

Social psychological research has given scant attention to the portrayal of Black females in the media. The powerful impact of the media on attitudes and behaviors point to the importance of

Images of Ourselves: The Good Life in Twentieth Century Advertising

Using a longitudinal content analysis of advertisements appearing in popular U.S. magazines between 1900 and 1980, we assess the image of life depicted during this period. While little evidence is

Black and White: Disparity in Coverage by Life Magazine from 1937 to 1972

Life’s impact wasgreat. It covered a panorama of the American experience and presented it in a popular, large-page photographic format. For millions of Americans, these images helped form a picture

The Effect of Black Models on Magazine Ad Readership

b Evidence has been presented which shows that the use of black models in magazine advertising has increased during the past two decades. Kassarjianl found that general interest magazine ads

Decoding Advertisements: Ideology and Meaning in Advertising

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness
...