Advertising as a Major Source of Human Dissatisfaction: Cross-National Evidence on One Million Europeans

  title={Advertising as a Major Source of Human Dissatisfaction: Cross-National Evidence on One Million Europeans},
  author={Chlo{\'e} Michel and A. Oswald and E. Proto and Michelle Sovinsky},
  journal={Behavioral & Experimental Economics eJournal},
  • Chloé Michel, A. Oswald, +1 author Michelle Sovinsky
  • Published 2019
  • Psychology
  • Behavioral & Experimental Economics eJournal
  • Advertising is ubiquitous in modern life. Yet might it be harmful to the happiness of nations? This paper blends longitudinal data on advertising with large-scale surveys on citizens' well-being. The analysis uses information on approximately 1 million randomly sampled European citizens across 27 nations over 3 decades. We show that increases in national advertising expenditure are followed by significant declines in levels of life satisfaction. This finding is robust to adjustments for a range… CONTINUE READING
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