Advertising as a Major Source of Human Dissatisfaction: Cross-National Evidence on One Million Europeans

Chloé Michel; A. Oswald; E. Proto; Michelle Sovinsky

DOI:10.1007/978-3-030-15835-4_10

Corpus ID: 150513150

Advertising as a Major Source of Human Dissatisfaction: Cross-National Evidence on One Million Europeans

@article{Michel2019AdvertisingAA,
  title={Advertising as a Major Source of Human Dissatisfaction: Cross-National Evidence on One Million Europeans},
  author={Chlo{\'e} Michel and A. Oswald and E. Proto and Michelle Sovinsky},
  journal={Behavioral & Experimental Economics eJournal},
  year={2019}
}

Chloé Michel, A. Oswald, +1 author Michelle Sovinsky

Published 2019

Psychology

Behavioral & Experimental Economics eJournal

Advertising is ubiquitous in modern life. Yet might it be harmful to the happiness of nations? This paper blends longitudinal data on advertising with large-scale surveys on citizens' well-being. The analysis uses information on approximately 1 million randomly sampled European citizens across 27 nations over 3 decades. We show that increases in national advertising expenditure are followed by significant declines in levels of life satisfaction. This finding is robust to adjustments for a range… CONTINUE READING

View on SSRN