Advertising and Media Market Concentration *

@inproceedings{Hckner2001AdvertisingAM,
  title={Advertising and Media Market Concentration *},
  author={Jonas H{\"a}ckner and Sten Nyberg},
  year={2001}
}
In media markets, the value of advertisement exposure depends on circulation, and media consumers’ valuation is affected by advertising. This paper analyzes media market competition in a duopoly framework. There exist symmetric and asymmetric equilibria in terms of firm size, and sometimes a natural monopoly may emerge . There is less scope for asymmetry when products are more differentiated or of higher intrinsic quality. Some media exhibit public good features. This increases the scope for… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

References

Publications referenced by this paper.
Showing 1-10 of 10 references

Oligopoly in Advertiser-Supported Media, Quarterly Review of Economics and Business

America, Basic Books, R. New York. Masson, R. Mudambi, R. Reynolds
1990
View 5 Excerpts
Highly Influenced

Pricing and Efficiency of a Circulation Industry: The Case of Newspapers, Information Economics and Policy

V. Chaudhri
1998
View 3 Excerpts
Highly Influenced

Measuring Mass-Media’s Impact on Public Policy, mimeo, Institute for International Economic Studies, Stockholm University and Department of Economics, Princeton University

D. Strömberg
1998

Fables of Abundance: A Cultural History of Advertising

J. Lears
1994

Anything Goes, American Journalism

S. Barnett
1993
View 1 Excerpt

The Effect of Monopolization on Newspaper Advertising Rates, American Economist

E. Reimer
1992
View 3 Excerpts

Marketing and advertising: different or the same?

Plastic and reconstructive surgery • 1988

Crossownership and Media Concentration

A. Parkman
Review of Industrial • 1984
View 1 Excerpt

A Model of Duopoly Suggesting a Theory of Entry Barriers

A. Dixit
1979

Advertising and Welfare: Comment

F. M. Fisher, J. J. McGowan
Bell Journal of Economics • 1979

Similar Papers

Loading similar papers…