Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising

@inproceedings{Tuchman2015AdvertisingAD,
  title={Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising},
  author={Anna E. Tuchman},
  year={2015}
}
  • Anna E. Tuchman
  • Published 2015
  • Although TV advertising for traditional cigarettes has been banned since 1971, advertising for electronic cigarettes remains unregulated. The effects of e-cigarette ads have been heavily debated, but empirical analysis of the market has been limited. Analyzing both individual and aggregate data, I present descriptive evidence showing that e-cigarette advertising reduces demand for traditional cigarettes and individuals treat e-cigarettes and traditional cigarettes as substitutes. I then specify… CONTINUE READING

    Create an AI-powered research feed to stay up to date with new papers like this posted to ArXiv

    Citations

    Publications citing this paper.

    References

    Publications referenced by this paper.
    SHOWING 1-10 OF 36 REFERENCES

    Rational Addictive Behavior and Cigarette Smoking

    VIEW 7 EXCERPTS
    HIGHLY INFLUENTIAL

    ceuticals: The case of antidepressants

    • S D.
    • Journal of Political Economy,
    • 2014
    VIEW 7 EXCERPTS
    HIGHLY INFLUENTIAL

    State dependence and heterogeneity in aggregated discrete choice demand systems: An example from the cigarette industry

    • K. Caves
    • Working Paper.
    • 2004
    VIEW 3 EXCERPTS
    HIGHLY INFLUENTIAL

    Nicotine without smoke: Tobacco Harm Reduction

    • Royal College of Physicians
    • London.
    • 2016
    VIEW 2 EXCERPTS