Advertising and Aggregate Consumption : an Analysis of Causality 1 By

@inproceedings{ASHLEY2016AdvertisingAA,
  title={Advertising and Aggregate Consumption : an Analysis of Causality 1 By},
  author={C. W. J. GRANGER R. ASHLEY},
  year={2016}
}
  • C. W. J. GRANGER R. ASHLEY
  • Published 2016
This paper is concerned with testing for causation, using the Granger definition, in a bivariate time-series context. It is argued that a sound and natural approach to such tests must rely primarily on the out-of-sample forecasting performance of models relating the original (non-prewhitened) series of interest. A specific technique of this sort is presented and employed to investigate the relation between aggregate advertising and aggregate consumption spending. The null hypothesis that… CONTINUE READING
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