Advertising America: VOA and Italy

@article{Tobia2011AdvertisingAV,
  title={Advertising America: VOA and Italy},
  author={S. Tobia},
  journal={Cold War History},
  year={2011},
  volume={11},
  pages={27 - 47}
}
  • S. Tobia
  • Published 2011
  • Political Science
  • Cold War History
  • With President Truman's ‘Campaign of Truth’ in the 1950s, Voice of America (VOA) established itself as one of the most important information programmes of the US government. The $20 million budget allocated to VOA in those years enabled it to employ about 1900 people and to broadcast in 45 different languages. Italy, with its strong and threatening Communist Party, was one of VOA's main targets. However, audience research (performed by the United States Information Agency's Italian branch and… CONTINUE READING
    3 Citations

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