Advertising: The contribution of applied cognitive psychology

  title={Advertising: The contribution of applied cognitive psychology},
  author={Adrian Furnham},
  journal={Applied Cognitive Psychology},
  • A. Furnham
  • Published 13 September 2018
  • Psychology
  • Applied Cognitive Psychology

Women Are Survivors: Public Services Announcements on Violence Against Women in Latin American.

This study considers the role that public service announcements (PSAs) play in addressing violence against women (VAW) in Latin America. Using content analysis, the study examines 407 PSAs about VAW

Emotional Influence of Pupillary Changes of Robots with Different Human-Likeness Levels on Human

This study explored the emotional influence of pupillary change (PC) of robots with different human-likeness levels on people. Images of the eye areas of five agents, including one human and four

Using vignettes to improve understanding of Social Security and annuities

Abstract Evidence shows that people have difficulty understanding complex aspects of retirement planning, which leads them to under-utilize annuities and claim Social Security benefits earlier than

Applied Research on the Role of Context in the Processes of Cognitive Processing of Social Information

Обсуждаются исследования роли контекста в когнитивных процессах обработки социальной информации. Систематизированы основные виды контекста и основания, по которым они дифференцируются в психологии.

Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content

Abstract Applying the ad-context congruence framework, priming theory, and associative network of memory model, two experimental studies (N1 = 445; N2 = 449) investigated the effects of displaying




  • Brendan Maguire, Diane Sandage, Georgie Ann Weathe
  • Law
  • 2000
It is popularly believed that television violence and declining morality are important causes of crime. Nearly all of the research in this area, however, has centered attention on programs, both news

Interactions, Activities and Gender in Children's Television Commercials : A Content Analysis

This content analysis examined 595 commercials featuring children in programming aimed at children. It analyzed the portrayals of activities and interactions of boys and girls in both single-gender

The Effects of Programme Context on Memory for Humorous Television Commercials: Effects of programme context on memory for humorous TV commercials

This study investigated the effects of programme context on memory for humorous television advertisements in South Korean participants. Humorous and non-humorous Korean advertisements were embedded

Humor in Advertising

Although advertisers have employed humor extensively as the motivational basis for their appeals, relatively little is known about the persuasive effect of humor. This article assesses the role of

Television commercials in violent programming: An experimental evaluation of their effects on children

Using an experimental method, this study found that when a commercial was viewed immediately following a high-violence dramatic programming segment, children’s ad copy recognition scores were

Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students

Although the use of shocking content in advertising appeals has been widely adopted, the effectiveness of such communication strategies has not been empirically investigated. In two laboratory

The Universality of the Portrayal of Gender in Television Advertisements: A Review of the Studies This Century

In the 40 years since McArthur and Resko (1975) published their paper on how men and women are portrayed in TV advertisements, there have been around a hundred replications and extensions in many

Gender stereotypes in advertising: a review of current research

  • S. GrauY. Zotos
  • Business
    Current Research on Gender Issues in Advertising
  • 2018
The purpose of this paper is to highlight the historical context of gender stereotypes in advertising and then examine the scholarship related to gender stereotypes. Gender portrayals in advertising