Advertisements and Privacy: Comparing For-Profit and Non-Profit Web Sites for Children

  title={Advertisements and Privacy: Comparing For-Profit and Non-Profit Web Sites for Children},
  author={Xiaomei Cai},
  journal={Communication Research Reports},
  pages={67 - 75}
  • Xiaomei Cai
  • Published 31 January 2008
  • Psychology
  • Communication Research Reports
This study compared the ads on for-profit and non-profit Web sites for children in light of privacy concerns. A content analysis of 751 advertisements displayed on 196 popular children's Web sites was conducted. The results showed that, compared to for-profit Web sites for children, non-profit Web sites hosted fewer ads, and such ads were less likely to contain prompt words and enticements. Findings also indicated, however, that non-profit Web sites still carried ads that would link children to… 
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