Advantages and Disadvantages of Cognitive Heuristics in Political Decision Making

  title={Advantages and Disadvantages of Cognitive Heuristics in Political Decision Making},
  author={Richard R. Lau and David P. Redlawsk},
  journal={American Journal of Political Science},
This article challenges the often un- tested assumption that cognitive "heuristics" improve the decision- making abilities of everyday voters. The potential benefits and costs of five common political heuristics are discussed. A new dynamic process- tracing methodology is employed to directly observe the use of these five heuristics by voters in a mock presi- dential election campaign. We find that cognitive heuristics are at times employed by almost all voters and that they are particularly… 

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