Advancing Teaching and Learning in Relation to University-based Entrepreneurship Education: a Theoretical, Model Building Approach


Entrepreneurship education is an increasingly popular disciplinary area at universities. Usually offered within schools of business management, growth over the last 30 years has been phenomenal. The rationale for offering courses in Entrepreneurship has often been stated as (a) to raise awareness of entrepreneurship as a career option, (b) to motivate students to consider a venturing career, and (c) to provide students with the knowledge and skills to venture. These three aims can be summarized as teaching " about " entrepreneurship and also the " how to " of entrepreneurship. This paper marks the first step in a broad-based review of entrepreneurship education in terms of learning objectives, learning process and learning outcomes. Theoretical model development, drawing on cognitive psychology, educational psychology and a range of motivational theories provides a starting point in understanding the teaching and learning process in relation to entrepreneurship. This paper examines aspects of educational and cognitive psychology from a purely theoretical stance. This information is then utilized in the development of a model (Table 2) specifically aimed at enhancing the teaching and learning process. This model will be of use in a variety of educational and disciplinary areas, as well as a range of educational settings.

2 Figures and Tables

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