Adoption of mobile advertising [empirical evidence from a developing country]

@article{Wong2011AdoptionOM,
  title={Adoption of mobile advertising [empirical evidence from a developing country]},
  author={Chin Chin Wong and Santha Vaithilingam and Mahendhiran Nair},
  journal={2011 IEEE International Symposium on Technology and Society (ISTAS)},
  year={2011},
  pages={1-5}
}
The world has undergone rapid changes over the last three decades due to advances in Information and communication Technologies (ICT). Among the ICTs, mobile technology is seen to be the most favorable and rapidly evolving technology. Mobile technology is playing an increasingly significant role in the lives of people around the world. In developing… CONTINUE READING