Adoption of Social Media by Small- and Medium-sized Healthcare Enterprises

@article{Zilber2019AdoptionOS,
  title={Adoption of Social Media by Small- and Medium-sized Healthcare Enterprises},
  author={Silvia Novaes Zilber and S. F. Monken and Filipe Quevedo-Silva},
  journal={Brazilian Business Review},
  year={2019},
  volume={16},
  pages={453-469}
}
Social media such as YouTube, Facebook, and Twitter can affect the way healthcare providers deliver their services. As low-cost tools, their use by small- and medium-sized enterprises (SMEs) in the healthcare sector could deliver competitive advantages. Several studies have shown that these tools are still underutilized by companies in this segment. Thus, the objective of the present study was to investigate which factors lead to the adoption of social media by SMEs in the healthcare sector in… Expand

Figures and Tables from this paper

Social media continuation intention: a contrarian analysis
ABSTRACT This paper examines the utility of contrarian analysis in discovering antecedents of user engagement on social media. The wide range of variables and their high degree of variability lend toExpand
Antecedents and consequents of user satisfaction on Instagram
PurposeThe purpose of this research is to identify the antecedents and consequences of satisfaction when using Instagram. We also aim to verify if the intention to follow an account and interact withExpand

References

SHOWING 1-10 OF 70 REFERENCES
Exploring social media adoption in small to medium-sized enterprises in Ireland
Purpose – The purpose of this paper is to address the current deficit in the literature on social media adoption within a small to medium-sized enterprise (SME) context. The authors adopt an actionExpand
Social Media Tools Adoption and Use by SMES: An Empirical Study
TLDR
Results of a hierarchical logistic regression indicate that firm innovativeness, firm size, manager's age and industry sector all have a significant impact on social media adoption. Expand
An exploratory investigation of social media adoption by small businesses
TLDR
This study conducted a case study using an approach that combined literature review, interviews, and cross-checking social media sites to understand why and how small businesses in the U.S. adopt social media, and for which business purposes. Expand
Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector
TLDR
The established Task Media Fit Model is refines in light of business marketers' use of Twitter and followers' responses to tweeted messages for this preliminary conceptual development, showing that business marketers use different embedded media according to the function of a tweet message. Expand
What Factors Lead Companies to Adopt Social Media in their processes: Proposal and Test of a Measurement Model
The objective of this study was to understand which factors lead companies to use social media to achieve results. For that, a theoretical model was proposed and tested. Data was collected using aExpand
Seeking and sharing health information on social media: A net valence model and cross-cultural comparison
In the past few years, social media has changed the way people seek and share health information. However, despite its significant advantages, social media still faces many challenges in userExpand
Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising**
The motivation for this paper arises from the importance of stakeholder communications for firms and the rapid emergence of social media networks as a means of such communications. Our purpose is toExpand
Social media in medical and health care: opportunities and challenges
Purpose The purpose of this paper is to outline and discuss the opportunities and challenges of using social media in medical and health care. Design/methodology/approach Expand
Social Media: How Hospitals Use It, and Opportunities for Future Use
TLDR
It is illustrated that Facebook is underutilized and that considerable opportunity exists for consumer engagement at a low cost, and that there is a greater use of social media by nonprofit hospitals, compared to for‐profit facilities. Expand
Performing health identities on social media: An online observation of Facebook profiles
The increasing role of online technology in mediating our accounts and experiences of health and illness is now well recognised. Whereas earlier research has examined the language of support groupsExpand
...
1
2
3
4
5
...